The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in… Read more
Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in… Read more
As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different… Read more
There is a variety of things that can conjure positive feelings of appreciation or gratitude. A well thought out Thank… Read more
In today’s competitive market place there can be few organisations who do not desire to be customer-focused, and even fewer… Read more
For some the difference is negligible for others it poses a huge dilemma. Should I achieve all goals which were… Read more
Leading is a management technique, a pattern of behaviour that integrates organizational requirements with personal interests. Leading defines not just… Read more
Technology has a huge impact on the way Gen Y thinks about work and leadership. Former GE CEO Jack Welch once… Read more
When it comes to communication, we all tend to think we’re pretty good at it. Truth is, even those of… Read more
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